Comparison Shopping Behavior in 2026 Is Slowing Down Quick Purchases
Comparison shopping behavior in 2026 is slowing down quick purchases because buyers are more cautious, more price-sensitive, and less willing to trust the first decent-looking option they see. Salsify’s 2026 consumer research says 39% of shoppers are comparing prices more carefully before purchasing, 38% have reduced spending in certain categories, and 37% are choosing lower-priced … Read more