Online Beauty Shopping in India Is Becoming More Intent-Driven

Influencer-Led Product Discovery Is Changing Online Shopping

Online beauty shopping in India is becoming more intent-driven because buyers are no longer shopping the way they did a few years ago. Earlier, online beauty growth was heavily fueled by curiosity, convenience, discounts, and wider access to brands. That phase still matters, but it is no longer the full story. Redseer says India’s online … Read more