Cautious Spending Is the New Normal in 2026: How Brands Win When Buyers Stop Impulse Shopping
The pattern of cautious consumer spending 2026 is reshaping how people shop, how brands price, and how retailers design their strategies. After years of volatility, inflation cycles, and financial uncertainty, buyers are no longer driven by impulse or novelty. They are deliberate, selective, and far more intentional about where their money goes. This shift is … Read more
