Why IPL Has Become One of India’s Biggest Entertainment Businesses
Calling the IPL just a cricket league is outdated. It is now one of India’s biggest entertainment businesses because it sits at the center of television, digital streaming, advertising, sponsorships, franchise valuations, and fan culture. Recent reporting said India’s sports economy crossed ₹18,864 crore in 2025, growing 13.4% year on year, and cricket accounted for … Read more