Marketing

Why “Unserious” Humor Is Everywhere in 2026: What Meme Culture Signals About the Audience Now

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Why “Unserious” Humor Is Everywhere in 2026: What Meme Culture Signals About the Audience Now

The spread of the unseriousness humor trend is one of the clearest cultural signals of 2026. Across memes, videos, brand campaigns, comment sections, and even news reactions, humor is becoming darker, more absurd, less polished, and intentionally chaotic. Jokes now feel half-finished, emotionally detached, ironic, and sometimes deliberately meaningless. This is not random internet noise. … Read more

Cautious Spending Is the New Normal in 2026: How Brands Win When Buyers Stop Impulse Shopping

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Cautious Spending Is the New Normal in 2026: How Brands Win When Buyers Stop Impulse Shopping

The pattern of cautious consumer spending 2026 is reshaping how people shop, how brands price, and how retailers design their strategies. After years of volatility, inflation cycles, and financial uncertainty, buyers are no longer driven by impulse or novelty. They are deliberate, selective, and far more intentional about where their money goes. This shift is … Read more

How AI Assistants Will Drive Marketing Creativity in 2026

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How AI Assistants Will Drive Marketing Creativity in 2026

The role of AI assistants in marketing has shifted dramatically by 2026. What once felt like glorified productivity tools are now creative collaborators embedded across planning, production, and performance. Marketers aren’t asking AI to “save time” anymore — they’re using it to unlock ideas, test narratives, and scale creativity without losing relevance. This change matters … Read more