The Biggest Consumer Trend in 2026 Is “Control-First”: Why Products Must Offer Rules, Limits, and Opt-Outs
Consumer trend: control first is rapidly becoming the most powerful force shaping digital products in 2026. For years, companies focused on personalization, automation, and convenience. Products learned user behavior, predicted preferences, remembered conversations, and made decisions automatically. At first, this felt magical. Then discomfort set in. Users now realize that: • Products know too much• … Read more